18.6. Changes. Except as otherwise provided herein, all amendments, modifications or additions to this Agreement must be made in writing and signed by the authorized representatives of each party or, as the case may be, electronically agreed by Segment. The terms of a Customer`s order or business form do not modify or modify this Agreement and are expressly rejected by Segment; All such client documents are provided for administrative purposes only and have no legal effect. 1.5. Access to the Services. During the Subscription Term, Customer may access and use the Services for its internal business operations, subject to this Agreement, the Documentation and any restrictions on use on the applicable Order Form. This includes the right to implement segment code for customer properties to collect customer data for use with the Services. Access to the Services is limited to Customer`s employees and contractors acting solely for the benefit of Customer („Authorized Users“). Customer and its Authorized Users may be required to register for a Segment Account in order to access or use the Services. Account registration information must be accurate, current and complete and is subject to Segment`s Privacy Policy (currently available on segment.com/docs/legal/privacy/). Customer is responsible for all use of the Services by its Authorized Users and for their compliance with this Agreement. Customer must keep his usernames and passwords for the Services confidential and remains responsible for all actions performed through his accounts.
Any other customer opinions, questions or complaints regarding the Services: friends@segment.com Behavioral segmentation focuses on the behavior of the target segment as a consumer. This includes descriptions of: „Services“ means Segment`s proprietary cloud services (such as connections, protocols, or personas) available on app.segment.com/signup, including any related documentation provided by Segment. Merrill`s theory, a good place to start, defines four types of consumer personality (driver/assertive, kind, expressive, and analytical). It`s still important to understand a business buyer`s personality type, even if their preferences are likely to be determined by a set of process rules. Here`s a little more information about the basic personality types of the buyer as defined by Merrill. We`ve added some general tips relevant to the legal marketing process. The goal of law firm marketing segmentation is to find consumers (clients) with similar needs and group them into segments, making sure you are marketing to the right type of client (the type of client likely to benefit from using your services). Segmentation requires a targeted message and is more accurate than a dispersal approach that targets an entire population (for example, all companies in State X).
5.2. Prohibited Uses. Customer may not use the Services with prohibited data or for high-risk activities. Customer acknowledges that the Services are not intended to comply with legal obligations for such uses, including HIPAA requirements, and that the Segment is not a business partner within the meaning of HIPAA. Notwithstanding any other provision of this Agreement, Segment assumes no responsibility for prohibited data or use of the Services for high-risk activities. These obligations apply regardless of the sector functions that help the customer to identify or block the prohibited data. 1. Business. Subdivision of a company into departments. Economic and geographical regions. 2.
Finance. Dividing an asset pool into segments with similar characteristics. 3. Marketing.Subdivision of the population into segments of similar characteristics. 6. To the extent that Usage Data (as defined in the Agreement) is considered Personal Data, Segment is the Company with respect to such data and processes such data in accordance with its Privacy Policy, which can be found under segment.com/docs/legal/privacy. Psychographic segmentation takes into account the personality types and/or characteristics and lifestyles of the target segment. Consumer personalities can be defined in a variety of ways.
If you search on Google for personality types or characteristics of consumers, you will find many models, all justified for market segmentation purposes. 2.2. Rights to Customer Data. The customer is solely responsible for the accuracy, content and legality of all customer data.